Concept of Business Intelligence

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Business intelligence, or BI, is an umbrella term that refers to a variety of software applications used to analyse an organisation’s raw data. BI as a discipline is made up of several related activities, including data mining, online analytical processing, querying and reporting.
Companies use BI to improve decision making, cut costs and identify new business opportunities. BI is more than just corporate reporting and more than a set of tools to coax data out of enterprise systems. CIOs use BI to identify inefficient business processes that are ripe for re-engineering. With today’s BI tools, business folks can jump in and start analysing data themselves, rather than wait for IT to run complex reports. This democratisation of information access helps users back up — with hard numbers — business decisions that would otherwise be based only on gut feelings and anecdotes.
Although BI holds great promise, implementations can be dogged by technical and cultural challenges. Executives have to ensure that the data feeding BI applications is clean and consistent so that users trust it.

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